Know the revenue potential and direction of your target markets

• Top-down or bottom-up
• Demand-side or supply-side
• Survey-based or desk research

Your competitors (unicorns included), their strategies, actions & outcomes

• Expansion & investment plans
• M&A, alliances & technology play
• Marketing strategy & earnings update

Get to the depths of your sector, ecosystem, balance of power & trends

• Value chain and player ecosystem
• Drivers and challenges
• Framework-based insights

Use customer intelligence to service existing customers & win new business

• Survey their attitudes, behaviours & preferences
• Know how your competitors are targeting them
• Understand their purchase journey

Long-term, evolutionary developments fundamentally altering the landscape

• Change in life and business conduct
• Know their business impacts
• Develop relevant strategies & solutions

Know the innovating – the idea, its market and the impact

• Players – incumbents, outliers and unicorns
• Funding, investors & acquisitions

Understand the dynamics of networked yet often competing firms

• Ecosystems that entrench businesses in the market
• Practices that create value and grow the ecosystem
• Real-world case studies

Garner insights on the tech landscape, emerging disruptions & their impact

• Insights on company incubating the technology
• Identify disruptions and opportunities
• Build your partner and acquisition landscape

Refine your strategy. Know sub-groups to bring relevance & maximize opportunity

• Identify segments with common characteristics & find niches
• Better target your services & products to the segment needs

Qualify promising partners in markets of interest and establish initial contact

• Follow a structured approach to identify, evaluate & shortlist partners
• Meet, assess and negotiate

Jump start your merger and acquisition strategy to overcome barriers

• Identifying target companies
• Company & sector research
• Pitch books

Recognize the changes in your target market and the direction thereof

• Consumer preferences and how market is responding in turn
• Whether technology is changing the way market functions
• New solutions targeting unmet need or creating still new ones

Compare your business against peers and best-in-class companies

• Benchmark against key financial metrics
• Map web user experience to know the process and pain-points

Optimize your market reach by using channel insights & best practices

• Understand the channels used for your solution and market
• Know how your competitors are positioning products in the market
• Evaluate strength of the channels and the players who control it

From market size to competitiveness, bring it together for a 360° analysis

• Market requirements, barriers and sector attractiveness
• Driver, unmet needs, trends and challenges
• Options for Go-To-Market

Gain perspective on your world – aerial to granular

• Grasp economic, financial and political developments
• Opportunities & risks to manage
• Make informed decisions on investments, regional expansion, & market entry

Decide the opportunities to pursue in context of market insights & firm capabilities

• Framework based approach to prioritize your market options
• Know the revenue potential

Benefit from what best-in-class firms have solved for while minimizing risk

• Learn from what others have done
• Reduce cycle time
• Build functional effectiveness

Build responsiveness by staying on top of events that matter

• From market to competitive intelligence, use information that is current
• Know issues that matter to your markets and customers
• Be aware of competitive actions

Develop a cohesive GTM plan across markets, customers, channels & more

• Know segments with most potential
• Develop a value proposition that bests the competition
• Grow your customer base in value and volume

Make sense of your region’s performance & direction

• Know risks and hidden opportunities
• Decide to invest or exit

Market gaps. Toehold in a crowded field. New business model

• Niches to exploit
• Changes to purchase journey
• New channels to tap