Services We Offer
Know the revenue potential and direction of your target markets
- Top-down or bottom-up
- Demand-side or supply-side
- Survey-based or desk research
Your competitors (unicorns included), their strategies, actions & outcomes
- Expansion & investment plans
- M&A, alliances & technology play
- Marketing strategy & earnings update
Get to the depths of your sector, ecosystem, balance of power & trends
- Value chain and player ecosystem
- Drivers and challenges
- Framework-based insights
Use customer intelligence to service existing customers & win new business
- Survey their attitudes, behaviours & preferences
- Know their business, issues, strategy & performance
- Understand their purchase journey
Long-term, evolutionary developments fundamentally altering the landscape
- Change in life and business conduct
- Know their business impacts
- Develop relevant strategies & solutions
Know the innovating – the idea, its market and the impact
- Players – incumbents, outliers and unicorns
- Funding, investors & acquisitions
Understand the dynamics of networked yet often competing firms
- Ecosystems that entrench businesses in the market
- Practices that create value and grow the ecosystem
- Real-world case studies
Garner insights on the tech landscape, emerging disruptions & their impact
- Insights on company incubating the technology
- Identify disruptions and opportunities
- Build your partner and acquisition landscape
Refine your strategy. Know sub-groups to bring relevance & maximize opportunity
- Identify segments with common characteristics & find niches
- Better target your services & products to the segment needs
Qualify promising partners in markets of interest and establish initial contact
- Follow a structured approach to identify, evaluate & shortlist partners
- Meet, assess and negotiate
Jump start your merger and acquisition strategy to overcome barriers
- Identifying target companies
- Company & sector research
- Pitch books
Recognize the changes in your target market and the direction thereof
- Consumer preferences and how market is responding in turn
- Whether technology is changing the way market functions
- New solutions targeting unmet need or creating still new ones
Compare your business against peers and best-in-class companies
- Benchmark against key financial metrics
- Map web user experience to know the process and pain-points
Optimize your market reach by using channel insights & best practices
- Understand the channels used for your solution and market
- Know how your competitors are positioning products in the market
- Evaluate strength of the channels and the players who control it
From market size to competitiveness, bring it together for a 360° analysis
- Market requirements, barriers and sector attractiveness
- Driver, unmet needs, trends and challenges
- Options for Go-To-Market
Gain perspective on your world – aerial to granular
- Grasp economic, financial and political developments
- Opportunities & risks to manage
- Make informed decisions on investments, regional expansion, & market entry
Decide the opportunities to pursue in context of market insights & firm capabilities
- Framework based approach to prioritize your market options
- Know the revenue potential
Benefit from what best-in-class firms have solved for while minimizing risk
- Learn from what others have done
- Reduce cycle time
- Build functional effectiveness
Build responsiveness by staying on top of events that matter
- From market to competitive intelligence, use information that is current
- Know issues that matter to your markets and customers
- Be aware of competitive actions
- Know segments with most potential
- Develop a value proposition that bests the competition
- Grow your customer base in value and volume
Develop a cohesive GTM plan across markets, customers, channels & more
Make sense of your region’s performance & direction
- Know risks and hidden opportunities
- Decide to invest or exit
Market gaps. Toehold in a crowded field. New business model
- Niches to exploit
- Changes to purchase journey
- New channels to tap
-
Market Sizing
Know the revenue potential and direction of your target markets
- Top-down or bottom-up
- Demand-side or supply-side
- Survey-based or desk research
-
Competitive Intelligence
Your competitors (unicorns included), their strategies, actions & outcomes
- Expansion & investment plans
- M&A, alliances & technology play
- Marketing strategy & earnings update
-
Industry Analysis
Get to the depths of your sector, ecosystem, balance of power & trends
- Value chain and player ecosystem
- Drivers and challenges
- Framework-based insights
-
Customer Insights
Use customer intelligence to service existing customers & win new business
- Survey their attitudes, behaviours & preferences
- Know how your competitors are targeting them
- Understand their purchase journey
-
Mega Trends
Long-term, evolutionary developments fundamentally altering the landscape
- Change in life and business conduct
- Know their business impacts
- Develop relevant strategies & solutions
-
Innovation Scouting
Know the innovating – the idea, its market and the impact
- Players – incumbents, outliers and unicorns
- Funding, investors & acquisitions
-
Ecosystem Analysis
Understand the dynamics of networked yet often competing firms
- Ecosystems that entrench businesses in the market
- Practices that create value and grow the ecosystem
- Real-world case studies
-
Technology Research
Garner insights on the tech landscape, emerging disruptions & their impact
- Insights on company incubating the technology
- Identify disruptions and opportunities
- Build your partner and acquisition landscape
-
Market Segmentation
Refine your strategy. Know sub-groups to bring relevance & maximize opportunity
- Identify segments with common characteristics & find niches
- Better target your services & products to the segment needs
-
Partner Selection
Qualify promising partners in markets of interest and establish initial contact
- Follow a structured approach to identify, evaluate & shortlist partners
- Meet, assess and negotiate
-
M&A Support
Jump start your merger and acquisition strategy to overcome barriers
- Identifying target companies
- Company & sector research
- Pitch books
-
Market Trends
Recognize the changes in your target market and the direction thereof
- Consumer preferences and how market is responding in turn
- Whether technology is changing the way market functions
- New solutions targeting unmet need or creating still new ones
-
Benchmarking
Compare your business against peers and best-in-class companies
- Benchmark against key financial metrics
- Map web user experience to know the process and pain-points
-
Route-To-Market Analysis
Optimize your market reach by using channel insights & best practices
- Understand the channels used for your solution and market
- Know how your competitors are positioning products in the market
- Evaluate strength of the channels and the players who control it
-
Opportunity Assessment
From market size to competitiveness, bring it together for a 360° analysis
- Market requirements, barriers and sector attractiveness
- Driver, unmet needs, trends and challenges
- Options for Go-To-Market
-
Country Analysis
Gain perspective on your world – aerial to granular
- Grasp economic, financial and political developments
- Opportunities & risks to manage
- Make informed decisions on investments, regional expansion, & market entry
-
Market Prioritization
Decide the opportunities to pursue in context of market insights & firm capabilities
- Framework based approach to prioritize your market options
- Know the revenue potential
-
Best Practices
Benefit from what best-in-class firms have solved for while minimizing risk
- Learn from what others have done
- Reduce cycle time
- Build functional effectiveness
-
Media Monitoring
Build responsiveness by staying on top of events that matter
- From market to competitive intelligence, use information that is current
- Know issues that matter to your markets and customers
- Be aware of competitive actions
-
Go-To-Market Analysis
Develop a cohesive GTM plan across markets, customers, channels & more
- Know segments with most potential
- Develop a value proposition that bests the competition
- Grow your customer base in value and volume
-
Macroeconomic Analysis
Make sense of your region’s performance & direction
- Know risks and hidden opportunities
- Decide to invest or exit
-
White Space Analysis
Market gaps. Toehold in a crowded field. New business model
- Niches to exploit
- Changes to purchase journey
- New channels to tap
Time you got the solution
Case Studies
Realign Country Investment Strategy
Client
Sector
Semiconductor
Type
Multi-Country
Category
Fortune 500
Area
Market Opportunity
Region
Asia
Situation
Co. sought to independently assess & align its country strategy for chip cards given changes underway in end markets & uncertainty induced by a new government in power
Solution
Four verticals assessed & prioritized on demand size & speed of change due to market dynamics & regulatory scenario. Confirmed direction for two verticals while suggesting a hold for others. Enabled via PMR, modeling & desk research
Develop go-to-market plan
Client
Sector
Information Tech
Type
Global
Category
Fortune 500
Area
Go-To-Market
Region
Asia
Situation
To rollout a hi-def. video conference solution for 3 residential applications across 4 countries, it required in-country insights on solution features, pricing, demand size, CI and partnerships for launch
Solution
In-country PMR with consumers & partners for attributes, price points & uptake potential. Layered with desk research, tech. readiness & de novo modeling, hypothesis was assessed, size estimated, solution prioritized & partners suggested
Country cultural assessment for product positioning
Client
Sector
Social – Photo
Type
US-based
Category
Start-up
Area
Culture assessment
Region
EU, Asia
Situation
Well-accepted in its home country, this photo-sharing startup was lacking desired penetration in key EU & Asian countries. It sought to understand the cultural nuance to better position the service
Solution
With cultural dimensions underpinning consumer behavior & varying across nations, a framework suitable to online behavior was developed. Desk research identified attributes key to service adoption & suggested inclusions
Wealth management – country opportunity assessment
Client
Sector
Banking
Type
Global
Category
Fortune 500
Area
Market assessment
Region
EU
Situation
HQ sought to better arm its country wealth management business with insights on size of the market, its segments, how it was structured as well as competitor activity and plans for the country
Solution
Desk research driven, this report identified the wealth holders by value and volume, their segmentation & share of asset class. Together with regulatory structure, market model, city hotspots & player landscape, it armed the bank with needed insights
Customer Insights
Client
Sector
Building Tech
Type
Multi-Country
Category
Fortune 500
Area
Customer Insights
Region
North America
Situation
In absence of a structured insight program, the co. lacked continuing intelligence on customers’ business & lagged in action, perceiving missed opportunities
Solution
Customer universe was segmented and prioritized for a structured marketing approach. Large & key accounts were profiled in-depth, earning updates and a topical newsletter set-up to institutionalize the flow of customer insights
Accessing route to market
Client
Sector
Confectionary
Type
Multi-country
Category
Fortune 500
Area
Route to Market
Region
Asia
Situation
EU-based confectionery company wanted to expand its presence in two emerging Asian countries via traditional trades
Solution
Desk & PMR combined to analyse market structure, size and growth of prize, & value chain, competitors’ RTM strategies for channel structure, trade economics & retail execution. Suggested options to expand presence & for partnerships
Rethinking growth strategy
Client
Sector
Stationery
Type
Multi-county
Category
Fortune 500
Area
Market Assessment
Region
Latin America
Situation
Business operated in one of the Latin American countries for decades but struggled to meet its expectations on penetration and growth
Solution
Conducted in-depth market assessment of its size and forecasted growth over the next five years. Presented insights on key channel characteristics such as retail, distribution, price points, margins, import duties, sources of raw materials, etc.
Industry analysis to support portfolio company
Client
Sector
Restaurant Mgmnt
Type
Chain
Category
—
Area
Industry Analysis
Region
North America
Situation
To enable its portfolio company stay on top of market developments, a mid-market PE firm sought insights into the fast casual restaurants market
Solution
Desk research identified the pace of growth, target consumers and their changing behavior, secular trends acting as tailwinds, considerations affecting food choices, challenges, traffic, pricing power & player performance & strategy
Mega trend analysis to guide long term strategy
Client
Sector
Automotive Consult
Type
Global
Category
Private
Area
Mega Trends
Region
APAC
Situation
To align its business strategy to solutions & regions presenting substantial opportunities, this auto OEM engaged a consulting firm on mega trend research as inputs to its long term strategy planning process
Solution
Working with the consulting firm, desk research identified, grouped & prioritized mega trends that directly impact business. Linking to impact & suggested solutions to spur discussion, decision and direction for the business
Innovations in remote health monitoring
Client
Sector
Healthcare InfoTech
Type
Consulting
Category
Private
Area
Innovation scouting
Region
Global
Situation
EU consulting firm working on health care product innovation for its end client sought to map the innovation landscape in remote monitoring solutions
Solution
Focused on wearable patches, it sought to know the conditions being tracked, form actors, device integration, price point, distribution model, & investment flow. Identified direction of categories for long term pportunity
M&A target identification
Client
Sector
IT-Property Mgmnt
Type
Mid-market
Category
Private
Area
M&A
Region
EU
Situation
A mid-market property management software company seeking insights and potential acquisition targets so as to establish its presence in a EU country
Solution
Desk research took a phased approach covering a, assessment of property management market for volume, value and growth potential, landscape of managers & use of technology. Followed by a criteria-based target list & company profiles
New product development practices
Client
Sector
Consumer Products
Type
Mid-market
Category
Private
Area
Best practices
Region
US
Situation
A mid-market consumer products business operating in dynamic markets characterized by rapidly changing consumer preferences & high rate of tech obsolescence sought to understand NPD best practices
Solution
Desk research identified sectors & products to be analyzed. And was supported by expert interviews. This culminated into a document comprising practices of best-in-class companies, methods adopted and a framework for NPD
Country Insights
Client
Sector
Tech
Type
Multi-country
Category
Consulting
Area
Country Intelligence
Region
South America
Situation
To enable its country teams and support business development efforts, the consulting firm needed ‘state of the country’ reports
Solution
Country reports provided essential insights across macroeconomic performance, political development, key government policies, education, state of infrastructure and technology readiness
Business Growth
Client
Sector
Packaging
Type
Single Country
Category
Corporate
Area
Growth Options
Region
North America
Situation
To present to its board, a printing major sought to explore growth options for its recently acquired packaging business that needed to build scale
Solution
With portfolio across dairy & confectionary, desk research identified target corporate accounts & product lines; modeled size of packaging spend; position of competitors & growth path analysis of top players to recommend strategic options
Partner Identification
Client
Sector
Fertilizer
Type
Multi-county
Category
Fortune 500
Area
Partner selection
Region
Africa
Situation
An Israeli fertilizer company wanted to enter West Africa via an export model using local distributors
Solution
Shortlisted potential partners in four countries based on capabilities, strengths, synergies with client portfolio, future plans, etc. Facilitated meetings with shortlisted partners to discuss terms and conditions of partnership and deal structuring
Evaluate opportunity for market entry
Client
Sector
Office Supplies
Type
Multi-county
Category
Fortune 500
Area
Market Size
Region
Asia
Situation
Leading European office supplies manufacture wanted to access Philippines market opportunity for its products and evaluate go/no-go decision.
Solution
Evaluated market size from both demand & supply side for 10 sub-segments by using external retail audits, interviews and assessing performance of key global and local players in the market
Engage Us
Have a question that needs quick validation? COMB crawls the web & returns screen grabs, highlighting relevant information. Turned over a day, it works on a quick budget. All at your desk the next day. Have a question?
GIST takes the COMB outcomes a step further. Improves assimilation by depicting information in charts, graphs and summarizing the same. Up to three days of effort, GIST vastly improves the issue comprehension.Ready?
REPORT answers your need for comprehensive insights – detailed, in-depth & well rounded. Combines PMR, desk research & domain smarts. Structure it as an insight project or plug-in an offshore desk to extend your capabilities. Embed sustained benefits.Have a project?
Who we are
Indigrowth provides evidence based insights to influence your business strategy. Remove guesswork. Embed insights.
Registrations
An entity registered with the Central Board of Excise & Customs of the Government of India under GSTIN no. 07ADLPG0497K2Z7.