Services We Offer

Services We Offer


Know the revenue potential and direction of your target markets

  • Top-down or bottom-up
  • Demand-side or supply-side
  • Survey-based or desk research

Your competitors (unicorns included), their strategies, actions & outcomes

  • Expansion & investment plans
  • M&A, alliances & technology play
  • Marketing strategy & earnings update

Get to the depths of your sector, ecosystem, balance of power & trends

  • Value chain and player ecosystem
  • Drivers and challenges
  • Framework-based insights

Use customer intelligence to service existing customers & win new business

  • Survey their attitudes, behaviours & preferences
  • Know their business, issues, strategy & performance
  • Understand their purchase journey

Long-term, evolutionary developments fundamentally altering the landscape

  • Change in life and business conduct
  • Know their business impacts
  • Develop relevant strategies & solutions

Know the innovating – the idea, its market and the impact

  • Players – incumbents, outliers and unicorns
  • Funding, investors & acquisitions

Understand the dynamics of networked yet often competing firms

  • Ecosystems that entrench businesses in the market
  • Practices that create value and grow the ecosystem
  • Real-world case studies

Garner insights on the tech landscape, emerging disruptions & their impact

  • Insights on company incubating the technology
  • Identify disruptions and opportunities
  • Build your partner and acquisition landscape

Refine your strategy. Know sub-groups to bring relevance & maximize opportunity

  • Identify segments with common characteristics & find niches
  • Better target your services & products to the segment needs

Qualify promising partners in markets of interest and establish initial contact

  • Follow a structured approach to identify, evaluate & shortlist partners
  • Meet, assess and negotiate

Jump start your merger and acquisition strategy to overcome barriers

  • Identifying target companies
  • Company & sector research
  • Pitch books

Recognize the changes in your target market and the direction thereof

  • Consumer preferences and how market is responding in turn
  • Whether technology is changing the way market functions
  • New solutions targeting unmet need or creating still new ones

Compare your business against peers and best-in-class companies

  • Benchmark against key financial metrics
  • Map web user experience to know the process and pain-points

Optimize your market reach by using channel insights & best practices

  • Understand the channels used for your solution and market
  • Know how your competitors are positioning products in the market
  • Evaluate strength of the channels and the players who control it

From market size to competitiveness, bring it together for a 360° analysis

  • Market requirements, barriers and sector attractiveness
  • Driver, unmet needs, trends and challenges
  • Options for Go-To-Market

Gain perspective on your world – aerial to granular

  • Grasp economic, financial and political developments
  • Opportunities & risks to manage
  • Make informed decisions on investments, regional expansion, & market entry

Decide the opportunities to pursue in context of market insights & firm capabilities

  • Framework based approach to prioritize your market options
  • Know the revenue potential

Benefit from what best-in-class firms have solved for while minimizing risk

  • Learn from what others have done
  • Reduce cycle time
  • Build functional effectiveness

Build responsiveness by staying on top of events that matter

  • From market to competitive intelligence, use information that is current
  • Know issues that matter to your markets and customers
  • Be aware of competitive actions

    Develop a cohesive GTM plan across markets, customers, channels & more

  • Know segments with most potential
  • Develop a value proposition that bests the competition
  • Grow your customer base in value and volume

Make sense of your region’s performance & direction

  • Know risks and hidden opportunities
  • Decide to invest or exit

Market gaps. Toehold in a crowded field. New business model

  • Niches to exploit
  • Changes to purchase journey
  • New channels to tap

  • Market Sizing

    Know the revenue potential and direction of your target markets

    • Top-down or bottom-up
    • Demand-side or supply-side
    • Survey-based or desk research
  • Competitive Intelligence

    Your competitors (unicorns included), their strategies, actions & outcomes

    • Expansion & investment plans
    • M&A, alliances & technology play
    • Marketing strategy & earnings update
  • Industry Analysis

    Get to the depths of your sector, ecosystem, balance of power & trends

    • Value chain and player ecosystem
    • Drivers and challenges
    • Framework-based insights
  • Customer Insights

    Use customer intelligence to service existing customers & win new business

    • Survey their attitudes, behaviours & preferences
    • Know how your competitors are targeting them
    • Understand their purchase journey
  • Mega Trends

    Long-term, evolutionary developments fundamentally altering the landscape

    • Change in life and business conduct
    • Know their business impacts
    • Develop relevant strategies & solutions
  • Innovation Scouting

    Know the innovating – the idea, its market and the impact

    • Players – incumbents, outliers and unicorns
    • Funding, investors & acquisitions
  • Ecosystem Analysis

    Understand the dynamics of networked yet often competing firms

    • Ecosystems that entrench businesses in the market
    • Practices that create value and grow the ecosystem
    • Real-world case studies
  • Technology Research

    Garner insights on the tech landscape, emerging disruptions & their impact

    • Insights on company incubating the technology
    • Identify disruptions and opportunities
    • Build your partner and acquisition landscape
  • Market Segmentation

    Refine your strategy. Know sub-groups to bring relevance & maximize opportunity

    • Identify segments with common characteristics & find niches
    • Better target your services & products to the segment needs
  • Partner Selection

    Qualify promising partners in markets of interest and establish initial contact

    • Follow a structured approach to identify, evaluate & shortlist partners
    • Meet, assess and negotiate
  • M&A Support

    Jump start your merger and acquisition strategy to overcome barriers

    • Identifying target companies
    • Company & sector research
    • Pitch books
  • Market Trends

    Recognize the changes in your target market and the direction thereof

    • Consumer preferences and how market is responding in turn
    • Whether technology is changing the way market functions
    • New solutions targeting unmet need or creating still new ones
  • Benchmarking

    Compare your business against peers and best-in-class companies

    • Benchmark against key financial metrics
    • Map web user experience to know the process and pain-points
  • Route-To-Market Analysis

    Optimize your market reach by using channel insights & best practices

    • Understand the channels used for your solution and market
    • Know how your competitors are positioning products in the market
    • Evaluate strength of the channels and the players who control it
  • Opportunity Assessment

    From market size to competitiveness, bring it together for a 360° analysis

    • Market requirements, barriers and sector attractiveness
    • Driver, unmet needs, trends and challenges
    • Options for Go-To-Market
  • Country Analysis

    Gain perspective on your world – aerial to granular

    • Grasp economic, financial and political developments
    • Opportunities & risks to manage
    • Make informed decisions on investments, regional expansion, & market entry
  • Market Prioritization

    Decide the opportunities to pursue in context of market insights & firm capabilities

    • Framework based approach to prioritize your market options
    • Know the revenue potential
  • Best Practices

    Benefit from what best-in-class firms have solved for while minimizing risk

    • Learn from what others have done
    • Reduce cycle time
    • Build functional effectiveness
  • Media Monitoring

    Build responsiveness by staying on top of events that matter

    • From market to competitive intelligence, use information that is current
    • Know issues that matter to your markets and customers
    • Be aware of competitive actions
  • Go-To-Market Analysis

    Develop a cohesive GTM plan across markets, customers, channels & more

    • Know segments with most potential
    • Develop a value proposition that bests the competition
    • Grow your customer base in value and volume
  • Macroeconomic Analysis

    Make sense of your region’s performance & direction

    • Know risks and hidden opportunities
    • Decide to invest or exit
  • White Space Analysis

    Market gaps. Toehold in a crowded field. New business model

    • Niches to exploit
    • Changes to purchase journey
    • New channels to tap

Time you got the solution

Email us

Case Studies


Realign Country Investment Strategy

Client


Sector

Semiconductor

Type

Multi-Country

Category

Fortune 500

Area

Market Opportunity

Region

Asia

Situation


Co. sought to independently assess & align its country strategy for chip cards given changes underway in end markets & uncertainty induced by a new government in power

Solution


Four verticals assessed & prioritized on demand size & speed of change due to market dynamics & regulatory scenario. Confirmed direction for two verticals while suggesting a hold for others. Enabled via PMR, modeling & desk research

Develop go-to-market plan

Client


Sector

Information Tech

Type

Global

Category

Fortune 500

Area

Go-To-Market

Region

Asia

Situation


To rollout a hi-def. video conference solution for 3 residential applications across 4 countries, it required in-country insights on solution features, pricing, demand size, CI and partnerships for launch

Solution


In-country PMR with consumers & partners for attributes, price points & uptake potential. Layered with desk research, tech. readiness & de novo modeling, hypothesis was assessed, size estimated, solution prioritized & partners suggested

Country cultural assessment for product positioning

Client


Sector

Social – Photo

Type

US-based

Category

Start-up

Area

Culture assessment

Region

EU, Asia

Situation


Well-accepted in its home country, this photo-sharing startup was lacking desired penetration in key EU & Asian countries. It sought to understand the cultural nuance to better position the service

Solution


With cultural dimensions underpinning consumer behavior & varying across nations, a framework suitable to online behavior was developed. Desk research identified attributes key to service adoption & suggested inclusions

Wealth management – country opportunity assessment

Client


Sector

Banking

Type

Global

Category

Fortune 500

Area

Market assessment

Region

EU

Situation


HQ sought to better arm its country wealth management business with insights on size of the market, its segments, how it was structured as well as competitor activity and plans for the country

Solution


Desk research driven, this report identified the wealth holders by value and volume, their segmentation & share of asset class. Together with regulatory structure, market model, city hotspots & player landscape, it armed the bank with needed insights

Customer Insights

Client


Sector

Building Tech

Type

Multi-Country

Category

Fortune 500

Area

Customer Insights

Region

North America

Situation


In absence of a structured insight program, the co. lacked continuing intelligence on customers’ business & lagged in action, perceiving missed opportunities

Solution


Customer universe was segmented and prioritized for a structured marketing approach. Large & key accounts were profiled in-depth, earning updates and a topical newsletter set-up to institutionalize the flow of customer insights

Accessing route to market

Client


Sector

Confectionary

Type

Multi-country

Category

Fortune 500

Area

Route to Market

Region

Asia

Situation


EU-based confectionery company wanted to expand its presence in two emerging Asian countries via traditional trades

Solution


Desk & PMR combined to analyse market structure, size and growth of prize, & value chain, competitors’ RTM strategies for channel structure, trade economics & retail execution. Suggested options to expand presence & for partnerships

Rethinking growth strategy

Client


Sector

Stationery

Type

Multi-county

Category

Fortune 500

Area

Market Assessment

Region

Latin America

Situation


Business operated in one of the Latin American countries for decades but struggled to meet its expectations on penetration and growth

Solution


Conducted in-depth market assessment of its size and forecasted growth over the next five years. Presented insights on key channel characteristics such as retail, distribution, price points, margins, import duties, sources of raw materials, etc.

Industry analysis to support portfolio company

Client


Sector

Restaurant Mgmnt

Type

Chain

Category

Area

Industry Analysis

Region

North America

Situation


To enable its portfolio company stay on top of market developments, a mid-market PE firm sought insights into the fast casual restaurants market

Solution


Desk research identified the pace of growth, target consumers and their changing behavior, secular trends acting as tailwinds, considerations affecting food choices, challenges, traffic, pricing power & player performance & strategy

Mega trend analysis to guide long term strategy

Client


Sector

Automotive Consult

Type

Global

Category

Private

Area

Mega Trends

Region

APAC

Situation


To align its business strategy to solutions & regions presenting substantial opportunities, this auto OEM engaged a consulting firm on mega trend research as inputs to its long term strategy planning process

Solution


Working with the consulting firm, desk research identified, grouped & prioritized mega trends that directly impact business. Linking to impact & suggested solutions to spur discussion, decision and direction for the business

Innovations in remote health monitoring

Client


Sector

Healthcare InfoTech

Type

Consulting

Category

Private

Area

Innovation scouting

Region

Global

Situation


EU consulting firm working on health care product innovation for its end client sought to map the innovation landscape in remote monitoring solutions

Solution


Focused on wearable patches, it sought to know the conditions being tracked, form actors, device integration, price point, distribution model, & investment flow. Identified direction of categories for long term pportunity

M&A target identification

Client


Sector

IT-Property Mgmnt

Type

Mid-market

Category

Private

Area

M&A

Region

EU

Situation


A mid-market property management software company seeking insights and potential acquisition targets so as to establish its presence in a EU country

Solution


Desk research took a phased approach covering a, assessment of property management market for volume, value and growth potential, landscape of managers & use of technology. Followed by a criteria-based target list & company profiles

New product development practices

Client


Sector

Consumer Products

Type

Mid-market

Category

Private

Area

Best practices

Region

US

Situation


A mid-market consumer products business operating in dynamic markets characterized by rapidly changing consumer preferences & high rate of tech obsolescence sought to understand NPD best practices

Solution


Desk research identified sectors & products to be analyzed. And was supported by expert interviews. This culminated into a document comprising practices of best-in-class companies, methods adopted and a framework for NPD

Country Insights

Client


Sector

Tech

Type

Multi-country

Category

Consulting

Area

Country Intelligence

Region

South America

Situation


To enable its country teams and support business development efforts, the consulting firm needed ‘state of the country’ reports

Solution


Country reports provided essential insights across macroeconomic performance, political development, key government policies, education, state of infrastructure and technology readiness

Business Growth

Client


Sector

Packaging

Type

Single Country

Category

Corporate

Area

Growth Options

Region

North America

Situation


To present to its board, a printing major sought to explore growth options for its recently acquired packaging business that needed to build scale

Solution


With portfolio across dairy & confectionary, desk research identified target corporate accounts & product lines; modeled size of packaging spend; position of competitors & growth path analysis of top players to recommend strategic options

Partner Identification

Client


Sector

Fertilizer

Type

Multi-county

Category

Fortune 500

Area

Partner selection

Region

Africa

Situation


An Israeli fertilizer company wanted to enter West Africa via an export model using local distributors

Solution


Shortlisted potential partners in four countries based on capabilities, strengths, synergies with client portfolio, future plans, etc. Facilitated meetings with shortlisted partners to discuss terms and conditions of partnership and deal structuring

Evaluate opportunity for market entry

Client


Sector

Office Supplies

Type

Multi-county

Category

Fortune 500

Area

Market Size

Region

Asia

Situation


Leading European office supplies manufacture wanted to access Philippines market opportunity for its products and evaluate go/no-go decision.

Solution


Evaluated market size from both demand & supply side for 10 sub-segments by using external retail audits, interviews and assessing performance of key global and local players in the market

Engage Us

COMB

Have a question that needs quick validation? COMB crawls the web & returns screen grabs, highlighting relevant information. Turned over a day, it works on a quick budget. All at your desk the next day. Have a question?

GIST

GIST takes the COMB outcomes a step further. Improves assimilation by depicting information in charts, graphs and summarizing the same. Up to three days of effort, GIST vastly improves the issue comprehension.Ready?

Report

REPORT answers your need for comprehensive insights – detailed, in-depth & well rounded. Combines PMR, desk research & domain smarts. Structure it as an insight project or plug-in an offshore desk to extend your capabilities. Embed sustained benefits.Have a project?